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Why take this course?

This Omni - Channel UX Strategy & Innovation training course will empower you to contribute to your organization’s strategic planning on user-centric strategies and product innovation across channels. You will learn how to lead and direct research for the development of new products, services, and business ideas for a seamless user experience. Maximize your ROI on innovation work with a clear understanding of what it takes to launch successful products in the market.

 

What you’ll learn

  • The skills and knowledge to bring the UX perspective to strategic and innovative projects
  • How to gain a thorough understanding of yourusers, which is essential to making informed decisions concerning channel integration
  • How to understand and take advantage of corporate and user ecosystems
  • How to bring innovation ideas to fruition
  • How to optimize design from the perspectiveof strategy and innovation
  • How to add the UX model to business strategy
  • How social trends impact design and interaction
  • How to innovate following an omni-channel per-spective

 

Course Objectives

Participants of this course will be able to:

  • Identify and capitalize on opportunities that will enable successful penetration of the market
  • Analyze the impact of trends and lifestyle changes on users to develop appropriate positioning and design of new products and services
  • Capture rich data that will enable in-depth understanding of the users and their ecosystems
  • Synthesize and co-relate data in a systemic way thatwill inspire innovative ideas to support a seamlessuser experience across channels
  • Correlate design research, market understanding and business goals to define new markets, brandingand channel strategies, product positioning, and new business models
  • Translate actionable insights to new product, service and business ideas that will have a positive impact on the lives of users
  • Validate and test new ideas to minimize risks and determine criteria that are important for success

Omni - Channel UX Strategy & Innovation

Course Code

GTCXAOSI

Duration

3 Days

Course Fee

POA

Accreditation

N/A

 

Advantages of HFI Certification

  • Get certified by the world's leading user-centered design firm and become a recognized UX authority
  • Help your company increase user satisfaction inproducts and services
  • Join CUA Central – exclusive online community for CUAs and CXAs
  • Achieve growth and progress in your career path

HFI offers two kinds of certification, each requiring anexamination to demonstrate mastery. Moreover, HFIoffers optional courses to help you prepare for each exam.

CUA Certification

Become a Certified Usability Analyst™ (CUA) with HFI’scertification program. CUAs must pass an examination demonstrating their mastery in all key areas of interface usability. This certification is supported by the following courses:

Course 1. User Experience (UX) Foundations

Course 2. User-Centered Analysis and Conceptual Design

Course 3. The Science and Art of Effective Web and Application Design

Course 4. Practical Usability Testing

CXA Certification

The Certified User Experience Analyst™ (CXA) certification indicates advanced skills in persuasion, innovation, strategy, and institutionalization of UX. CUA certification is required to take the CXA exam. Thiscertification is supported by the following courses:

Course 1. How to Design for Persuasion, Emotion,and Trust (PET design™)

Course 2. The PET Architect

Course 3. Omni-Channel UX Strategy and Innovation:An Ecosystem & Future Modeling Approach

Course 4. How to Support Institutionalization of a Mature UX Practice

Target Audience

This course is recommended for professionals who would like to progress in the area of design and development and want to move up to a strategic level of involvement. This includes UX practitioners,marketers, and ethnographers who want to impact product strategy and innovation across channels from the perspective of user experience

Attendee Requirements

  • Desire to learn, contribute and grow in the area of user-centric innovation and strategy.

Expand all

Course Description

Why take this course?

This Omni - Channel UX Strategy & Innovation training course will empower you to contribute to your organization’s strategic planning on user-centric strategies and product innovation across channels. You will learn how to lead and direct research for the development of new products, services, and business ideas for a seamless user experience. Maximize your ROI on innovation work with a clear understanding of what it takes to launch successful products in the market.

 

What you’ll learn

  • The skills and knowledge to bring the UX perspective to strategic and innovative projects
  • How to gain a thorough understanding of yourusers, which is essential to making informed decisions concerning channel integration
  • How to understand and take advantage of corporate and user ecosystems
  • How to bring innovation ideas to fruition
  • How to optimize design from the perspectiveof strategy and innovation
  • How to add the UX model to business strategy
  • How social trends impact design and interaction
  • How to innovate following an omni-channel per-spective

 

Course Objectives

Participants of this course will be able to:

  • Identify and capitalize on opportunities that will enable successful penetration of the market
  • Analyze the impact of trends and lifestyle changes on users to develop appropriate positioning and design of new products and services
  • Capture rich data that will enable in-depth understanding of the users and their ecosystems
  • Synthesize and co-relate data in a systemic way thatwill inspire innovative ideas to support a seamlessuser experience across channels
  • Correlate design research, market understanding and business goals to define new markets, brandingand channel strategies, product positioning, and new business models
  • Translate actionable insights to new product, service and business ideas that will have a positive impact on the lives of users
  • Validate and test new ideas to minimize risks and determine criteria that are important for success
Course Outline

1. Breakthroughs Start Here!

Bigger is better

  • An end to my opic user centricity
  • The ROI of Big
  • Innovative offerings
  • This is the language of executives

Stakeholder envisioning

  • How to facilitate a unified vision
  • Projecting the future
  • Domain, brand, USP, market position, offerings,technology, channels

Affordance decomposition?

  • Problem of break through technology...what to do with it!
  • An affordance decomposition defined
  • How the list helps.

2. Different Lenses Help

Megatrends and lifestyle changes

  • Introduction to megatrends
  • The changing digital world
  • Trends in finance
  • Trends in healthcare
  • Trends in communications
  • Lifestyle changes

Usage and design trends

  • New usage models evolve
  • Usage trends—using them to understand your users

Business and product strategies

  • Blue ocean
  • Long tail
  • Disruptive innovation
  • N=1, R=G
  • Other business models

3. Spy Work In Progress

Find your target

  • Using segmentation models
  • Inspirational v/s representative samples
  • Is your target segment homogenous?

Know your users

  • Culture probes
  • Wearing an “ethnographer’s” glasses
  • The value of user research
  • Ethnography inspired methods and tools
  • PET design—uncover the inner forces
  • Research pitfalls

Assess your competition

  • Constant monitoring of new product offerings
  • Branding strategy
  • Positioning strategy
  • Pricing strategy
  • Product bundling
  • Positioning
  • The unique UX contributions

4. Getting It In Your Head

Big insights

  • Grounded theory
  • How to know a hot insight
  • Affinity diagrams to sift the hay stack

Big methods

  • Cloud UX—the next generation of industrial strength UX work
  • How to model big ecosystem charts
  • DILO analysis

Big opportunities

  • What is an “opportunity” and where does itcome from?
  • Ecosystem view
  • Psychographic view
  • Translating user insights to opportunity points
  • Documenting an opportunity point

5. Serious Conversations

Executive intent

  • Understanding organizational strategy
  • The 6 types of executive intent
  • The UX role in supporting the executive
  • When executive intent goes wrong

Market strategies

  • Macro market models
  • UX focused strategies—how radical customercentricity wins in the market
  • PET opens the market

Omni-channel strategies

  • Channel integration and coordination is old news —but you better get there
  • Distinction between multi-channel andomni-channel
  • Synergies
  • Advanced digital strategies
  • PET strategies

6. Killer Applications and Services

Ideation

  • Tie in to the strategies!
  • Using the research
  • Be lateral and disruptive
  • Be organic and incremental
  • The SCAMPER method
  • Crowd sourcing

Evaluation

  • What fraction of ideas work out?
  • Modeling the concepts to pick the best
  • HFI’s Three Circle Review

Concept validation and testing

  • One-on-one interviews
  • Focus groups
  • Longitudinal studies
  • Flexhibition
  • “Bizarre Bazaar”
  • Quantitative validation
  • Taking your seat at the strategy table
Learning Path
Ways to Attend
  • Attend a public course, if there is one available. Please check our schedule, or register your interest in joining a course in your area.
  • Private onsite Team training also available, please contact us to discuss. We can customise this course to suit your business requirements.

Private Team Training is available for this course

We deliver this course either on or off-site in various regions around the world, and can customise your delivery to suit your exact business needs. Talk to us about how we can fine-tune a course to suit your team's current skillset and ultimate learning objectives.

Private Team Training | Contact us

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Private Team Training

Our instructors are specialist consultants with vast real world experience and expertise allowing them to design and deliver client-focused courses for your organisation.

Learn more about our Private Team Training

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