Omni - Channel UX Strategy & Innovation

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Course Description

Why take this course?

This Omni - Channel UX Strategy & Innovation training course will empower you to contribute to your organization’s strategic planning on user-centric strategies and product innovation across channels. You will learn how to lead and direct research for the development of new products, services, and business ideas for a seamless user experience. Maximize your ROI on innovation work with a clear understanding of what it takes to launch successful products in the market.

 

What you’ll learn

• The skills and knowledge to bring the UX perspective to strategic and innovative projects
• How to gain a thorough understanding of yourusers, which is essential to making informed decisions concerning channel integration
• How to understand and take advantage of corporate and user ecosystems
• How to bring innovation ideas to fruition
• How to optimize design from the perspectiveof strategy and innovation
• How to add the UX model to business strategy
• How social trends impact design and interaction
• How to innovate following an omni-channel per-spective

 

Course Objectives

Participants of this course will be able to:

• Identify and capitalize on opportunities that will enable successful penetration of the market
• Analyze the impact of trends and lifestyle changes on users to develop appropriate positioning and design of new products and services
• Capture rich data that will enable in-depth understanding of the users and their ecosystems
• Synthesize and co-relate data in a systemic way thatwill inspire innovative ideas to support a seamlessuser experience across channels
• Correlate design research, market understanding and business goals to define new markets, brandingand channel strategies, product positioning, and new business models
• Translate actionable insights to new product, service and business ideas that will have a positive impact on the lives of users
• Validate and test new ideas to minimize risks and determine criteria that are important for success

Course Outline

1. Breakthroughs Start Here!

Bigger is better

• An end to my opic user centricity
• The ROI of Big
• Innovative offerings
• This is the language of executives

Stakeholder envisioning

• How to facilitate a unified vision
• Projecting the future
• Domain, brand, USP, market position, offerings,technology, channels

Affordance decomposition?

• Problem of break through technology...what to do with it!
• An affordance decomposition defined
• How the list helps.

2. Different Lenses Help

Megatrends and lifestyle changes

• Introduction to megatrends
• The changing digital world
• Trends in finance
• Trends in healthcare
• Trends in communications
• Lifestyle changes

Usage and design trends

• New usage models evolve
• Usage trends—using them to understand your users

Business and product strategies

• Blue ocean
• Long tail
• Disruptive innovation
• N=1, R=G
• Other business models

3. Spy Work In Progress

Find your target

• Using segmentation models
• Inspirational v/s representative samples
• Is your target segment homogenous?

Know your users

• Culture probes
• Wearing an “ethnographer’s” glasses
• The value of user research
• Ethnography inspired methods and tools
• PET design—uncover the inner forces
• Research pitfalls

Assess your competition

• Constant monitoring of new product offerings
• Branding strategy
• Positioning strategy
• Pricing strategy
• Product bundling
• Positioning
• The unique UX contributions

4. Getting It In Your Head

Big insights

• Grounded theory
• How to know a hot insight
• Affinity diagrams to sift the hay stack

Big methods

• Cloud UX—the next generation of industrial strength UX work
• How to model big ecosystem charts
• DILO analysis

Big opportunities

• What is an “opportunity” and where does itcome from?
• Ecosystem view
• Psychographic view
• Translating user insights to opportunity points
• Documenting an opportunity point

5. Serious Conversations

Executive intent

• Understanding organizational strategy
• The 6 types of executive intent
• The UX role in supporting the executive
• When executive intent goes wrong

Market strategies

• Macro market models
• UX focused strategies—how radical customercentricity wins in the market
• PET opens the market

Omni-channel strategies

• Channel integration and coordination is old news —but you better get there
• Distinction between multi-channel andomni-channel
• Synergies
• Advanced digital strategies
• PET strategies

6. Killer Applications and Services

Ideation

• Tie in to the strategies!
• Using the research
• Be lateral and disruptive
• Be organic and incremental
• The SCAMPER method
• Crowd sourcing

Evaluation

• What fraction of ideas work out?
• Modeling the concepts to pick the best
• HFI’s Three Circle Review

Concept validation and testing

• One-on-one interviews
• Focus groups
• Longitudinal studies
• Flexhibition
• “Bizarre Bazaar”
• Quantitative validation
• Taking your seat at the strategy table

Learning Path

• Please contact us for suggestions.

• Practical How to Design for Persuasion, Emotion & Trust (PET Design™)
• PET Architect

Ways to Attend

• Attend a public course, if there is one available. Please check our schedule, or register your interest in joining a course in your area.
• Private onsite Team training also available, please contact us to discuss. We can customise this course to suit your business requirements.