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Persuasion, emotion, and trust are critical factorsfor creating successful online interactions. While traditional user-centered design focuses on design-ing for usability, it is now essential to leverage thescience of PET to influence users. Whether your site,application, or product is informational, functional,or transactional, PET Design teaches you how tomotivate people to make decisions that lead to conversion.
Designing intuitive and effective user interfaces isboth science and art. During this course, partici-pants will learn how to apply research-based andfield-tested Web and application design principlesand methodologies. Initially they will focus on the four foundational layers of the interface: Navigation, Presentation,Content, and Interaction. Participants will then beprovided with the framework and methodologyneeded to support rapid prototyping initiatives.Finally, they will extend their sphere of influencethrough the application of accessibility and cross-cultural design methods.
Rich functionality is worth little if the user can’t access it. Progressive testing of Web sites and software applications is critical for creating user centered designs.This Practical Usability Testing training course provides quick and practical testing techniques that you can use to help move the design into compliance with the users’ needs, limitations, mental models and cognitive styles. This two-day comprehensive course gives designers and developers tools and techniques to observe how users experience their interfaces. You will learn essential testing techniques ranging from simple paper prototype tests to cutting-edge remote testing using advanced tool sets, so that you can successfully moderate your usability tests.
User-centered analysis provides the basis for design-ing software that makes sense to your users. Useproven, objective datagathering techniques to devel-op a clear understanding of who your users are andhow they will approach your Web site or application. Create effective, usable interfaces—the first time.This seminar walks you through HFI’s process forcollecting and analyzing relevant user and task data,and for developing a conceptual architecture fordesign. Alternating between explanation, discussion,and hands-on exercises, the course offers partici-pants the tools and confidence necessary to planand conduct effective user-centered analysis.
This PET Architect training course is the most advanced of the HFI Certified User Experience Analyst TM series. It reveals core insights that coordinate methods for crafting an optimal user experience. The goal of the class isto make you an architect of emotion, engagement, conversion, and retention.
Institutionalization (I-19) of usability is a must if you want to move your organization beyond an ad-hoc user-centered design approach to a sustained andmanaged user experience (UX) practice. Make thereal competitive difference. Make UX intelligence and practice a key part of your strategic business decisions.
This Omni - Channel UX Strategy & Innovation training course will empower you to contribute to your organization’s strategic planning on user-centric strategies and product innovation across channels. You will learn how to lead and direct research for the development of new products, services, and business ideas for a seamless user experience. Maximize your ROI on innovation work with a clear understanding of what it takes to launch successful products in the market.
This User Experience Foundations training course provides participants a research-basedand practical understanding of the foundational models and insights essential to the UX field. Youwill learn that you don’t see the way you think yousee. You don’t make decisions the way you think youdecide. You don’t remember things the way youthink you recall. And you don’t move the way youbelieve you move. Without this foundation, you willdesign based on common sense...which is oftenwrong. Understanding human vision, intellect, memory, andmotor function is the baseline upon which everyskilled UX professional should build their career; weshow clearly how each idea applies directly todesign decisions. This course will help you buildcredibility and improve your results by giving youthe knowledge required to present your ideas froma research-based point of view.
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